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Developed through extensive research and practice over the past ten years, Business Co-Creation leverages strategic, systems and design thinking to provide senior leaders a powerful guide to designing and leading successful, agile organizations in the digital economy.

 

The framework comprises ten modules, each of which presents a set of key principles that summarize the research and practice in that area, as articulated through an extensive set of reference books and articles. 

 

Note the focus is not on competencies to develop; rather, it is on tangible things senior leaders need to do. 

One set of five modules focuses on the five key elements of organizational architecture - the system that senior leaders must design, build and operate: 

 

  • Inspiring Vision: reviews the organization's vision from the perspective of each stakeholder group; explores refining the vision, or evolving a new vision, that truly engages the passion and purpose of people across the organization.

 

  • Value-Creating Business Models: examines current businesses and business models; explores making refinements in existing models and innovating new models to create more value for customers, investors, employees, partners and other stakeholders.

 

  • Collaborative Networks: explores the current organizing model, and the systemic issues it is causing; generates organizing options to better leverage network dynamics and economics to unleash greater engagement, accountability and impact.

 

  • Rapid-Cycle Innovation: examines the current approach to experimentation, decision-making, planning and control; explores new approaches to weave rapid cycles of design, execution and continual learning into processes, projects and experiments at each level of the organization.

 

  • Performance Culture: assesses the existing culture and human behavior across the organization; explores how to build a human-centered performance culture through agreed deliverables and accountabilities, authentic trust-based relationships, and continual learning to unleashing the human performance of everyone in the organization.

 

The other five modules focus on the context and process for doing so:  

 

  • Digital Economy: explores the fundamental nature of the transition of markets and companies from industrial economy value-capturing systems to digital economy value-creating systems.

 

  • Open Markets: explores the differences between the protected markets of the industrial economy and the open markets of the digital economy; examines the company’s current and potential markets from this perspective to detect new areas of opportunity

 

  • Design Mindsets: explores systems and design thinking to develop mindsets of collaboration, innovation and value creation; compares those to current assessments; and engages in deep reflection around shifting some core beliefs, mindsets and behaviors.

 

  • Reframing Issues: explores the organization’s current key challenges and opportunities through the lens of Business Co-Creation; recognizes that the root cause of many of these issues lies in the design of the organization as an economic system, and the mindsets of the leaders who built the system.

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  • Evolutionary Transformation: examines how natural and human systems evolve; applies that thinking to the evolution of the company; co-creates a phased roadmap to take the company from where it is today to where it wishes to go.

 

 

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